AIGA MW
Art Direction, Branding, Design
2008
The Salt Lake City chapter of AIGA held an event that featured designer Allison Williams from design MW. The theme of her talk was Things/Not Things, which was the inspiration for an ethereal poster design that incorporated metallic inks and reverse side printing.
Agency: Hint Creative
Role: Lead designer
Agency: Hint Creative
Role: Lead designer
- MW Poster
AIGA SLC event poster 
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Dragon Bleu Vodka needed a complete rebrand of their appearance in the spirits market. While maintaining the look of their core products and identity, a fresh photographic and typographic approach was introduced to elevate their brand. This look was applied to event posters, ads, brochures, mailers and new company website.
Agency: BDG
Role: Art director/sole designerAdvertising, Branding, Design, Interactive2012 -
DC Shoes requested the design of their Sp/Su Footwear & Apparel Catalogs. A unique cover was created and printed using gold foils and clear varnish inks. Key interior spreads included What's Good and Footwear Technology.
Agency: Hint Creative
Role: Lead designerArt Direction, Design2009 -
Tenneyson is a premium absinthe distilled in the Pontarlier region of France. A complete branding system was created for this historically infamous spirit, including their logo identity, stationery, packaging design, ads, sales kit, brochures & company website.
Agency: BDG
Role: Art director/sole designerArt Direction, Branding, Design, Interactive2011 -
DC Shoes required a press kit for PJ Ladd's new signature skate shoe model. PJ is known for his technical skating and high level of precision. A concept was created to show each aspect of the shoe on one side of a card, with the reverse side dedicated to a single frame of PJ performing one of his technical tricks. When each of the 15 cards is flipped in sequence, it reveals the trick being executed in motion.
Agency: Hint Creative
Role: Lead designerArt Direction, Branding, Design2009 -
ProStop is a full service convenience store and gas station that promotes athletic endeavors in all of its forms. They offer discount tickets to a variety of local sporting events including the Utah Jazz and Miller Motorsports Park. A full branding system was created to communicate their commitment to an active and healthy lifestyle. Design items include corporate and café identities, in-store graphics, bags, cups, menus, machine graphics and video banners.
Agency: BDG
Role: Art director/sole designerArt Direction, Branding, Design2011 -
GNC was launching their new brand of stores and required a brochure that effectively communicated the new look and feel. A design was created that capitalized on the vitality and energy of the brand, featuring the new photography supplied by the Arnell Group.
Agency: Hint Creative
Branding: Arnell Group
Role: Lead designerDesign2010 -
Outside Magazine is a leading outdoors and lifestyle magazine that needed a fresh and modern digital presence to match their overall brand. A very robust site was created that handled their photos, videos, articles, gear reviews and more, all the while integrating their various social platforms on every page as well.
Agency: Axis41
Role: Art director/co-designerArt Direction, Design, Interactive2011 -
BYUtv needed a website that focused solely on their athletic department and the fan base associated with each sport. A unique website was created that allows users to view archived games, see current scores and connect with other users in an interactive game.
Agency: Axis41
Role: Art director/co-designerArt Direction, Branding, Design, Interactive2011 -
BYUtv needed a robust digital experience that traversed multiple devices and platforms. A custom website, ipad and iphone app were created to handle their large video database, vast digital content and social media platforms.
Agency: Axis41
Role: Art director/co-designerArt Direction, Branding, Design, Interactive2011 -
Robert Schlatter is a San Francisco based photographer who needed a simple and functional portfolio site to showcase his images in a beautiful and unique way. A reactive color bar at the top of the site changes hues to compliment each individual image, conveying the attention to detail that Robert gives to all of his photoshoots.
Agency: Hint Creative
Role: Co-designerDesign, Interactive2010 -
Youth Making a Difference is a charitable organization that provides opportunities for young people to serve in various countries around the world. They needed a logo identity and promotional posters to advertise their annual fund-raising event in Salt Lake City.
Agency: Axis41
Role: Art director/lead designerArt Direction, Branding, Design2011 -
The Gardner Co. is one of the premier builders in Utah who have constructed shopping centers, business complexes, hospitals and restaurants. They needed a complete digital experience that included a responsive website and mobile site to effectively display their current and past projects.
Agency: Axis41
Role: Art director/lead designerArt Direction, Branding, Design, Interactive2011 -
Kuru is the world's most ergonomic shoe company that offers styles from hiking to lifestyle. A revised brand position and e-commerce website was produced to display their products in an attractive and informative way.
Agency: Axis41
Role: Art director/co-designerArt Direction, Branding, Design, Interactive2011 -
A premium shoe box was designed for Rob Dyrdek's signature shoe model. The packaging is a custom design that features debossed foil stamping with a separate compartment for both a t-shirt and shoes.
Agency: Hint Creative
Role: Lead designerArt Direction, Branding, Design, Packaging2010 -
Seven2 is a leading brand of kayak paddles, targeting the more adventurous in that category. A complete brand was created including a logo identity, paddle design, hang tags & website.
Agency: Hint Creative
Role: Co-designerArt Direction, Branding, Design, Packaging2008 -
Vida Tequila is a premium tequila imported from Mexico. They required a custom website to highlight their 3 core products and feature their unique cocktails and distillation process.
Agency: Hint Creative
Role: Lead designerArt Direction, Branding, Design, Interactive2007 -
Graffiti vs Fashion is a poster series that was created as a means to legitimize graffiti as an art form. By showcasing various graffiti techniques and principles in a fashion campaign, it illustrates how graffiti can visually elevate brands in a legal manner.
Agency: BDG
Role: Art director/sole designerArt Direction, Branding, Design2005 -
Insulation sales brochure.
Agency: Hint Creative
Role: Co-art director
Art Direction, Branding, Design2009 -
Identity, stationery, ad & website.
Agency: BDG
Role: Art director/sole designerArt Direction, Branding, Design, Interactive2010 -
I.Line is a premium optics brand of reading glasses. They needed an e-commerce site that displayed their vast range of frames as well as convey their brand as fashion forward.
Agency: Hint Creative
Role: Lead designerArt Direction, Branding, Design, Interactive2010 -
Sun Optics needed a simple and elegant stationery system. Gold foil stamping and simple typography was the perfect solution to build on their premium brand.
Agency: Hint Creative
Role: Lead designerArt Direction, Branding, Design2010 -
Monavie introduced an açai based beverage that expanded into a full line of products. Several of the items that were created to help communicate their premium health brand were packaging, brochures, banners and custom photography.
Agency: Hint Creative
Role: Art director/lead designerArt Direction, Branding, Design2010 -
Identity, ads & website.
Agency: BDG
Role: Art director/sole designerArt Direction, Branding, Design, interactive2009 -
Identity, photo art direction, brochure & ad.
Agency: Hint Creative
Role: Lead designerArt Direction, Branding, Design2008 -
DC Shoes teamed up with electronic duo Groove Armada in creating a signature shoe model. A unique brochure was created to accompany every pair of shoes to further explain the collaboration of the two brands.
Agency: Hint Creative
Role: Lead designerArt Direction, Branding, Design2009 -
Health & nutrition website.
Agency: Axis41
Role: Art director/co-designerArt Direction, Branding, Design, Interactive2010 -
Below is a series of various corporate, event & product identities created over a 7 year period.
Agency: BDG, Hint Creative & Axis41
Role: Lead designerArt Direction, Branding, Design2011 -
Helvetica movie poster for AIGA SLC.
Agency: Hint Creative
Role: Art director/lead designerArt Direction, Branding, Design2007 -
Silk screened tribute poster.
Agency: BDG
Role: Art director/lead designerArt Direction, Design2005 -
Skincare website.
Agency: Hint Creative
Role: Lead designerArt Direction, Branding, Design, Interactive2008 -
Identity, brochure, mailer & website.
Agency: Hint Creative
Role: Lead designerArt Direction, Branding, Design, Interactive2008 -
Shade Clothing needed to showcase their SP/SU and Fall clothing line through several print catalogs. Various lifestyle and product photoshoots produced the necessary photography to visually communicate a clean and simple lifestyle brand.
Agency: Hint Creative
Role: Co-designerArt Direction, Branding, Design2007 -
College football event poster.
Agency: Hint Creative
Role: Lead designerArt Direction, Design2007