BASIC BLACK
Art Direction, Branding, Design, Interactive
2008
Identity, brochure, mailer & website.
Agency: Hint Creative
Role: Lead designer
Agency: Hint Creative
Role: Lead designer
- Basic Black
Logo, brochures, website 
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Dragon Bleu Vodka needed a complete rebrand of their appearance in the spirits market. While maintaining the look of their core products and identity, a fresh photographic and typographic approach was introduced to elevate their brand. This look was applied to event posters, ads, brochures, mailers and new company website.
Agency: BDG
Role: Art director/sole designerAdvertising, Branding, Design, Interactive2012 -
DC Shoes requested the design of their Sp/Su Footwear & Apparel Catalogs. A unique cover was created and printed using gold foils and clear varnish inks. Key interior spreads included What's Good and Footwear Technology.
Agency: Hint Creative
Role: Lead designerArt Direction, Design2009 -
Tenneyson is a premium absinthe distilled in the Pontarlier region of France. A complete branding system was created for this historically infamous spirit, including their logo identity, stationery, packaging design, ads, sales kit, brochures & company website.
Agency: BDG
Role: Art director/sole designerArt Direction, Branding, Design, Interactive2011 -
DC Shoes required a press kit for PJ Ladd's new signature skate shoe model. PJ is known for his technical skating and high level of precision. A concept was created to show each aspect of the shoe on one side of a card, with the reverse side dedicated to a single frame of PJ performing one of his technical tricks. When each of the 15 cards is flipped in sequence, it reveals the trick being executed in motion.
Agency: Hint Creative
Role: Lead designerArt Direction, Branding, Design2009 -
ProStop is a full service convenience store and gas station that promotes athletic endeavors in all of its forms. They offer discount tickets to a variety of local sporting events including the Utah Jazz and Miller Motorsports Park. A full branding system was created to communicate their commitment to an active and healthy lifestyle. Design items include corporate and café identities, in-store graphics, bags, cups, menus, machine graphics and video banners.
Agency: BDG
Role: Art director/sole designerArt Direction, Branding, Design2011 -
GNC was launching their new brand of stores and required a brochure that effectively communicated the new look and feel. A design was created that capitalized on the vitality and energy of the brand, featuring the new photography supplied by the Arnell Group.
Agency: Hint Creative
Branding: Arnell Group
Role: Lead designerDesign2010 -
Outside Magazine is a leading outdoors and lifestyle magazine that needed a fresh and modern digital presence to match their overall brand. A very robust site was created that handled their photos, videos, articles, gear reviews and more, all the while integrating their various social platforms on every page as well.
Agency: Axis41
Role: Art director/co-designerArt Direction, Design, Interactive2011 -
BYUtv needed a website that focused solely on their athletic department and the fan base associated with each sport. A unique website was created that allows users to view archived games, see current scores and connect with other users in an interactive game.
Agency: Axis41
Role: Art director/co-designerArt Direction, Branding, Design, Interactive2011 -
BYUtv needed a robust digital experience that traversed multiple devices and platforms. A custom website, ipad and iphone app were created to handle their large video database, vast digital content and social media platforms.
Agency: Axis41
Role: Art director/co-designerArt Direction, Branding, Design, Interactive2011 -
Robert Schlatter is a San Francisco based photographer who needed a simple and functional portfolio site to showcase his images in a beautiful and unique way. A reactive color bar at the top of the site changes hues to compliment each individual image, conveying the attention to detail that Robert gives to all of his photoshoots.
Agency: Hint Creative
Role: Co-designerDesign, Interactive2010 -
Youth Making a Difference is a charitable organization that provides opportunities for young people to serve in various countries around the world. They needed a logo identity and promotional posters to advertise their annual fund-raising event in Salt Lake City.
Agency: Axis41
Role: Art director/lead designerArt Direction, Branding, Design2011 -
The Gardner Co. is one of the premier builders in Utah who have constructed shopping centers, business complexes, hospitals and restaurants. They needed a complete digital experience that included a responsive website and mobile site to effectively display their current and past projects.
Agency: Axis41
Role: Art director/lead designerArt Direction, Branding, Design, Interactive2011 -
Kuru is the world's most ergonomic shoe company that offers styles from hiking to lifestyle. A revised brand position and e-commerce website was produced to display their products in an attractive and informative way.
Agency: Axis41
Role: Art director/co-designerArt Direction, Branding, Design, Interactive2011 -
A premium shoe box was designed for Rob Dyrdek's signature shoe model. The packaging is a custom design that features debossed foil stamping with a separate compartment for both a t-shirt and shoes.
Agency: Hint Creative
Role: Lead designerArt Direction, Branding, Design, Packaging2010 -
Seven2 is a leading brand of kayak paddles, targeting the more adventurous in that category. A complete brand was created including a logo identity, paddle design, hang tags & website.
Agency: Hint Creative
Role: Co-designerArt Direction, Branding, Design, Packaging2008 -
Vida Tequila is a premium tequila imported from Mexico. They required a custom website to highlight their 3 core products and feature their unique cocktails and distillation process.
Agency: Hint Creative
Role: Lead designerArt Direction, Branding, Design, Interactive2007 -
The Salt Lake City chapter of AIGA held an event that featured designer Allison Williams from design MW. The theme of her talk was Things/Not Things, which was the inspiration for an ethereal poster design that incorporated metallic inks and reverse side printing.
Agency: Hint Creative
Role: Lead designerArt Direction, Branding, Design2008 -
Graffiti vs Fashion is a poster series that was created as a means to legitimize graffiti as an art form. By showcasing various graffiti techniques and principles in a fashion campaign, it illustrates how graffiti can visually elevate brands in a legal manner.
Agency: BDG
Role: Art director/sole designerArt Direction, Branding, Design2005 -
Insulation sales brochure.
Agency: Hint Creative
Role: Co-art director
Art Direction, Branding, Design2009 -
Identity, stationery, ad & website.
Agency: BDG
Role: Art director/sole designerArt Direction, Branding, Design, Interactive2010 -
I.Line is a premium optics brand of reading glasses. They needed an e-commerce site that displayed their vast range of frames as well as convey their brand as fashion forward.
Agency: Hint Creative
Role: Lead designerArt Direction, Branding, Design, Interactive2010 -
Sun Optics needed a simple and elegant stationery system. Gold foil stamping and simple typography was the perfect solution to build on their premium brand.
Agency: Hint Creative
Role: Lead designerArt Direction, Branding, Design2010 -
Monavie introduced an açai based beverage that expanded into a full line of products. Several of the items that were created to help communicate their premium health brand were packaging, brochures, banners and custom photography.
Agency: Hint Creative
Role: Art director/lead designerArt Direction, Branding, Design2010 -
Identity, ads & website.
Agency: BDG
Role: Art director/sole designerArt Direction, Branding, Design, interactive2009 -
Identity, photo art direction, brochure & ad.
Agency: Hint Creative
Role: Lead designerArt Direction, Branding, Design2008 -
DC Shoes teamed up with electronic duo Groove Armada in creating a signature shoe model. A unique brochure was created to accompany every pair of shoes to further explain the collaboration of the two brands.
Agency: Hint Creative
Role: Lead designerArt Direction, Branding, Design2009 -
Health & nutrition website.
Agency: Axis41
Role: Art director/co-designerArt Direction, Branding, Design, Interactive2010 -
Below is a series of various corporate, event & product identities created over a 7 year period.
Agency: BDG, Hint Creative & Axis41
Role: Lead designerArt Direction, Branding, Design2011 -
Helvetica movie poster for AIGA SLC.
Agency: Hint Creative
Role: Art director/lead designerArt Direction, Branding, Design2007 -
Silk screened tribute poster.
Agency: BDG
Role: Art director/lead designerArt Direction, Design2005 -
Skincare website.
Agency: Hint Creative
Role: Lead designerArt Direction, Branding, Design, Interactive2008 -
Shade Clothing needed to showcase their SP/SU and Fall clothing line through several print catalogs. Various lifestyle and product photoshoots produced the necessary photography to visually communicate a clean and simple lifestyle brand.
Agency: Hint Creative
Role: Co-designerArt Direction, Branding, Design2007 -
College football event poster.
Agency: Hint Creative
Role: Lead designerArt Direction, Design2007